Metamorphosis
The following are a series of designs created for the Electric Butterfly ™ and Electric Butterfly Effect ™ campaigns for Gucci by The rare Mediums. Each image illustrates a slight evolution in the concept and design as the project advanced. In the end several of the images were selected for use, while the others were set aside for future consideration, though not all of the current visual copy presented in the campaign is showcased here. Keep an eye out for short teaser videos and gifs through any of our other connected social profiles or galleries. - TRM
